Apple launches "Help Me Choose" website for finding the right Mac
The "Help Me Choose" website can be found under the Mac section of Apple's website.
Apple keeps on giving, and this time, it has unveiled a new "Help Me Choose" website that will help potential customers find the ideal Mac for their needs based on a series of questions.
Based on what we know, the website comes up with a variety of questions similar to a quiz, such as what the Mac will be used for, day-to-day essentials, where it will be used, budget, the need for portability, and the accessories that will be used.
The website then uses the information provided to suggest, based on Apple's algorithm, the ideal Mac computer for the user. We guess that Apple wants to identify the unique needs of each customer in line with the Mac products on offer and use the data as an insight for future releases.
Apple's algorithm when making decisions is so in-depth to the point where it doesn't present buyers with base configurations; rather, it suggests upgrades to memory and storage that it considers useful and also recommends several options to users with flexible budgets.
Emmanuel Oyedeji
So, for example, if you are a student who uses a Mac for online classes or a content creator who uses a Mac for photo or video editing, the website will, using Apple's algorithm, give you a range of options that suit your needs as a student and as a content creator.
The "Help Me Choose" website is accessible to everyone including Mac users, currently surpassing 100 million globally per data from EarthWeb and can be found under the Mac section of Apple's website when selecting the "Compare" option or "Shop Mac" and then the "Shopping Guides" option.
Apple's strategy of collecting unique customer preference data offers valuable insights to inform future releases of its Mac products - a genius marketing strategy.
Separately, Apple unveiled a standalone Password app at its WWDC24 event. The new app promises to make password management much easier for iPhone, iPad, and Mac users.
Henry Chikwem
