Apple and Samsung continue to dominate the global tablet market

Apple and Samsung continue to dominate the global tablet market, accounting for nearly 58% of the market share in the first quarter of 2023, despite the changing landscape post-pandemic, preliminary data from International Data Corporation (IDC) shows.

Global tablet shipments dropped 19.1% year-over-year in the first quarter of 2023, totalling 30.7 million units, which is comparable to pre-pandemic levels, as seen in the 30.1 million units shipped in Q1 2019 and 31.6 million in Q1 2018.

Per vendor share, Apple claimed the top spot with 10.8 million units shipped and a 35.2% share, followed by Samsung with a 23.1% share and 7.1 million units shipped. Huawei came in third with a 6.6% share, representing 2 million units.

In a similar development, Chromebook shipments experienced a contraction in the quarter, dropping by 31% year-over-year with a total shipment of 3.8 million units, as per the same report.

Despite the decline in tablet and Chromebook shipments recent launches such as OnePlus and the upcoming Pixel Tablet from Google indicate that there’s appetite from the supply side, however, vendor OEMs continue to pay close attention to demand instability in the space.