Apple TV+ eyes China entry in potential first for a US streaming service
While the deal's status remains unclear, the potential move highlights Apple's ambition to expand its streaming service globally.
Boasting a massive population, Apple is exploring options to expand its streaming service, Apple TV+, into the Asian market, China.
The tech giant is reportedly in talks of a potential deal with China Mobile, the state-controlled telecom giant that could see it become the first US streaming service to crack China's market. Currently, Hollywood studios like Disney and Warner Bros. have to navigate licensing their content to existing Chinese platforms like Tencent Video and iQiyi.
Reports suggest negotiations began in 2022, possibly linked to Apple's strategic hiring of a new head of content for Greater China. The deal structure could involve China Mobile offering Apple TV+ for a monthly fee, prominently featuring it on their set-top boxes. Revenue would reportedly be split between Apple and China Mobile, creating a mutually beneficial partnership.
With an estimated 200 million potential subscribers, Apple TV+ could see a significant boost to its estimated 25 million subscribers, contributing to its thriving Services segment.
While the deal's status remains unclear, the potential move highlights Apple's ambition to expand its streaming service globally.
If successful, it would be a significant win for both companies. Apple TV+ gains access to a massive new audience, while China Mobile offers a premium service to its customers. Additionally, this could pave the way for other US streaming services to explore opportunities in the Chinese market.
Emmanuel Oyedeji
