Apple’s Vision Pro headset is finally getting a taste of Apple Intelligence
But it may not be the game-changer Apple needs to make the headset a best-seller.
Despite Apple Intelligence making its way to iPhones, iPads, and Macs—with features like ChatGPT integration and AI-generated notification summaries—the Vision Pro has been left out of the party.
But that won't be the case for long. Apple’s "least favourite child" is finally getting a taste of Apple Intelligence. According to Bloomberg’s Mark Gurman, Apple plans to bring its AI suite to the Vision Pro headset with the visionOS 2.4 update—potentially arriving as soon as April.
Gurman first reported Apple’s interest in integrating AI into the Vision Pro back in June 2024, shortly after Apple Intelligence was announced. But given the unique nature of a mixed reality experience, questions loomed about how these tools would be adapted. Now, it looks like we’re about to get some answers.
The update will reportedly introduce Writing Tools, Genmoji, and Image Playground to Vision Pro, with a beta version for developers expected as soon as this week. However, even with this update, Vision Pro users shouldn’t expect a smarter Siri just yet.
Gurman reports that Apple’s long-promised Siri overhaul has hit engineering roadblocks, leading to delays. That means Apple’s ambitious plans for an AI-powered assistant are still on hold, at least for the foreseeable future.
Emmanuel Oyedeji
Can AI Revive the Vision Pro’s Struggles?
Apple Intelligence may be arriving, but will it be enough to boost the Vision Pro’s lacklustre sales?
The headset, once heralded as Apple’s next big thing, has struggled to find a mainstream audience. Media outlets have branded it a flop, with 2024 sales projections hovering around 500,000 units—far below Apple’s initial goal of one million.
The biggest roadblock? Price. At $3,500, the Vision Pro is out of reach for most consumers, especially when compared to competitors like the Meta Quest 3, which starts at just $399 and has already sold millions of units.
While the Vision Pro’s AI integration is a step forward, it may not be the game-changer Apple needs to make the headset a best-seller. Without a more accessible price point or a must-have feature set, Vision Pro risks remaining a niche product rather than the revolutionary device Apple once envisioned.
The real test? Whether Apple can continue refining its AI tools and making the Vision Pro more than just an expensive experiment.
