Bing rolls out a Copilot Search mode to compete with Google
It is part of an effort by Microsoft to make Copilot a central part of its ecosystem.
If you thought Microsoft was done pushing Copilot into every corner of its ecosystem, think again. It seems like Microsoft is on a Copilot spree, integrating it into almost all their apps, including Teams, and even making Copilot a dedicated application on Windows and Mac.
Now, it's taking it a step further by adding Copilot as a search mode to Bing, its search engine, in a move that follows the footsteps of Google's recent AI Search mode feature. It's like Microsoft is trying to shove Copilot down everyone's throat at this point.
Ogbonda Chivumnovu
In addition to mirroring Google's AI Search mode, Copilot Search mode is Microsoft's latest attempt to enhance the search experience on Bing. It's designed to provide users with more detailed, AI-generated answers to their queries, similar to how an AI chatbot would respond.
So, instead of the usual list of blue links, the results often appear in the form of paragraphs or bullet points, offering a more conversational and comprehensive answer. At the end of each response, you'll find a sliding card carousel that lists all the sources used.
Accessing Copilot Search mode is straightforward and available on both mobile and desktop. To access the feature, you simply have to select "SEARCH" alongside a Copilot logo among the search filters when you search for something on Bing.
On the desktop version, if you don’t see it right away, simply click the three-dot "MORE" button and select “SEARCH” from the dropdown menu.
While Google continues to reign with a massive 89% share of the search engine market, according to industry statistics, this new move from Microsoft could give Bing a much-needed boost.
For users, Copilot Search offers a more efficient and intuitive way to find information—saving time by providing comprehensive answers all in one go, instead of forcing you to click through multiple links.
