CHART: Apple's reign as China's top-selling smartphone brand has come to an end

According to market research firm Counterpoint, Apple's sales in China declined 19.1% in the first quarter of 2024, leading to a loss of market share and a shift in the rankings.

The biggest beneficiary of Apple's decline is Huawei. With a sales surge of nearly 70%, Huawei captured 15.5% of the market share, placing it in fourth position. This comeback is attributed to the success of its 5G-capable Mate 60 series and its enduring brand reputation in China.

The decline also saw Apple's position as the largest brand overtaken by both Vivo and Huawei spin-off Honor. Vivo secured 17.4% of the market share, while Honor took 16.1%, leaving Apple in third place.