CHART: China's Top 5 Smartphone Brands' Market Share in Q3 2024

• Mainland China’s smartphone shipments rose 4% in Q3 2024 amid competitive landscape
• Seasonal shopping and affordable 5G options drive Mainland China’s smartphone market rebound.
• Vivo led Mainland China’s smartphone market with a 19% share as Q3 2024 sees 4% growth.

In an interesting development, smartphone manufacturer Vivo has captured a commanding 19% market share in Mainland China—the world’s largest smartphone market – in the third quarter of 2024, according to a recent report by Canalys.

This achievement mirrors a similar performance in India, where marking its first-time dominance in the region during the same period, leading with a 19% share. This dual triumph highlights Vivo's growing influence in two of the globe's most competitive smartphone landscapes.

Vivo's ascent is fueled by the introduction of exciting new mid-range products, which have ignited both offline and online sales. In the third quarter of 2024 alone, the company celebrated a staggering 25% increase in shipments compared to the previous year, reaching a total of 13 million units.

This surge in demand is part of a broader revival in Mainland China's smartphone market, which saw overall shipments rise by 4% year-on-year to 69.1 million units, according to the Canalys report. Much of this uptick can be attributed to seasonal shopping trends, particularly during the lively summer and back-to-school seasons, when consumers are eager to upgrade their devices.