CHART: Global Leading Tablet Brands in Q1 2024

• Global tablet shipments grew by 0.5% year-over-year in Q1 2024, reaching 30.8 million units.
• This marks the first market growth since Q2 2021.
• Apple remained the market leader with 9.9 million units shipped, despite an 8.5% year-over-year decline.

The first quarter of 2024 (Q1 2024) ended with some positive news for the tablet market after a prolonged slump.

Global tablet shipments inched up by a modest 0.5% year-over-year in Q1 2024, reaching 30.8 million units according to IDC data. This marks the first growth since Q2 2021 when the market started to slow down due to saturation.

Despite ongoing economic challenges, this modest rebound is attributed to the beginning of a refresh cycle in the industry. However, analysts remain cautious, not expecting long-term volumes to match the pandemic surge.

A promising trend in the quarter was the shift towards premium tablets, as consumers increasingly seek productivity-oriented devices, indicating a potential growth area for the market.