CHART: Infinix's "anti-flagship" strategy fuels exceptional global market share growth in Q1 2024
Infinix has seen its global smartphone shipments surge by a remarkable 150.6% year-on-year.
Infinix "anti-flagship" approach to its smartphones seems to be paying off with the brand achieving the highest year-on-year global market share growth of any major smartphone manufacturer in Q1 2024.
By prioritizing features that appeal to young users and avoiding the high price associated with flagship devices, Infinix has seen its global smartphone shipments surge by a remarkable 150.6% year-on-year. This growth has propelled its market share to a healthy 3.7% in Q1, up from 1.7% in the previous year.
According to IDC, this marks Infinix's fourth consecutive quarter of significant growth, a trend that has caught the attention of industry analysts. The company's focus on practicality and affordability has earned it widespread acclaim and cemented its position as a true innovator in the smartphone market.
Its recent launches, such as the Infinix NOTE 40 Series and the Infinix GT 20 Pro, echo this philosophy. These phones address major consumer pain points, particularly in the areas of fast charging and powerful gaming performance boasting features like All-Round FastCharge 2.0 technology, which includes 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip for versatile charging needs.
