CHART: Thailand’s 5G smartphone share soars past 50% for first time in Q1 2024

Emmanuel Oyedeji -
  • Thailand's 5G smartphone market share surges to 52% in Q1 2024
  • Samsung remained the market leader with an 18% shipment share, despite a YoY decline
  • Analysts expect further growth in 5G adoption as network coverage expands

Thailand's smartphone scene is experiencing a 5G revolution as the 5G smartphone market share rises above 50% for the first time, reaching 52% in Q1 2024.

In the quarter, shipments of 5G capable devices surged 19% year-on-year, according to recent research by Counterpoint. This surge happened even as overall smartphone sales dipped slightly by 2%.

This rapid adoption is fueled by phone manufacturers (OEMs) offering feature-packed 5G devices at attractive prices, making them accessible to a wider range of consumers.

Looking at overall brand performance, Samsung, despite leading the market with an 18% share, faced a 15% YoY decline in shipments due to competition in the low-end segment, as the Techloy chart below shows.