CHART: The top 5 smartphone brands worldwide in Q3 2024

• Samsung leads the global smartphone market for the third straight quarter in 2024.
• Global smartphone shipments increased by 4.0% YoY in Q3 2024, reaching 316.1 million units.
• Chinese vendors like Xiaomi, vivo, OPPO, and Huawei contributed to overall market growth

In the relentless race for smartphone supremacy, Samsung has once again claimed victory, holding onto its title as the world’s top smartphone maker for the third consecutive quarter in 2024.

After briefly losing the crown to Apple at the end of last year, Samsung has bounced back, proving that in an ever-shifting tech landscape, agility and innovation are everything.

While overall shipments dipped slightly, Samsung’s strategic push in the luxury segment kept it at the top, showing that the demand for quality and innovation remains strong, even when wallets are tightening.

But this isn't just Samsung’s story. According to data from the International Data Corporation (IDC), global smartphone shipments rose 4.0% year-over-year in the third quarter of 2024, totalling a staggering 316.1 million units. This marks the fifth consecutive quarter of growth, defying broader macroeconomic challenges. In a world gripped by inflation and supply chain disruptions, smartphones have emerged as a surprising bright spot, with consumers continuing to prioritize their tech upgrades.