CHART: TikTok Topped Daily Average Social Media Usage Among U.S. Adults in 2023
But a potential ban could disrupt the routines of millions of Americans who rely on TikTok for entertainment and connection.
The average American adult spends more time glued to their phone screens than ever before, with social media consumption reaching record highs.
This rise in social media engagement isn't entirely unexpected. The COVID-19 pandemic played a significant role, with lockdowns pushing people indoors and online for entertainment and connection.
Platforms like TikTok saw explosive growth, with its user base growing by a staggering 85.3% in October 2020 alone. Facebook also experienced its highest projected growth rate between 2019 and 2024 during this period, with an annual increase of 8.7%.
