CHART: Top 5 Smartphone Brands in Colombia in 2023
The leading smartphone brand in Colombia faced huge setbacks in its low-end smartphone segment, sliding down to a market share of 28% in 2023.
In today's world, where mobile technology is woven into the fabric of daily life, smartphones have become more than just devices, they're essential tools for communication, entertainment, and work.
This rapid digitization thanks to smartphones is particularly evident in developing economies like Colombia, where the tech landscape is undergoing transformation. However, this transformation is not without its challenges, as the country grapples with economic headwinds that are impacting the very market it seeks to embrace.
