CHART: Top Smartphone Brands in China for 2023
Despite Apple's strong performance throughout the year, its dominance began to face stiff competition in Q4 2023, particularly from Chinese rivals like Huawei.
In 2023, China's smartphone market saw a mixed bag of results.
While overall sales declined by 1.4% compared to the previous year, there was a notable turnaround in Q4. For the first time in 10 consecutive quarters, the market experienced a 6.6% year-over-year growth, signalling a potential recovery, according to Counterpoint.