Disney Plus will begin password-sharing crackdown this June

Disney Plus subscribers are facing potential changes to their streaming habits as Disney has set a June 2024 deadline to implement password-sharing restrictions for its 150 million users.

This news is particularly relevant for those who share their Disney Plus login with friends or family outside their immediate household.

Disney had kickstarted the password-sharing restriction for new users since November last year, but will now be expanding these restrictions to existing users on its streaming service.

Disney Plus kicks off password-sharing restrictions as streaming wars heat up

The streaming wars are about to make video streaming pricey as Disney Plus officially joins in on the password-sharing crackdown. Starting October 1, Disney Plus subscribers in Canada are no longer allowed to share their accounts with individuals outside their households. This move which comes earlier than anticipated follows in

TechloyEmmanuel Oyedeji

According to CEO Bob Iger, "just a few countries" will be affected starting in June, with a wider rollout expected to impact all subscribers globally by September. Iger noted that the move aims to turn streaming into a more profitable business for the company.

This mirrors a similar move by Netflix in 2023. Netflix offered an additional account option for a fee, allowing users to share their subscriptions with an extra person outside their household. While some initial subscriber backlash occurred, Netflix ultimately reported increased revenue and subscriber growth after the change.

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Roku is a brand of digital media players and smart TVs. These devices are designed to stream content from various online platforms, allowing users to access a wide range of channels, including popular streaming services, news, sports, and more. The Roku streaming devices connect to your TV and your home

TechloyGabriel Ojeh

Disney seems to be taking a similar approach, even though specifics are still unclear. With the June deadline approaching, Disney Plus subscribers who share their accounts should prepare for potential changes and consider discussing alternative arrangements with those who rely on their access.

If there is an observed subscriber growth from Disney's approach to the password crackdown, it's conceivable that other streaming services such as Prime Video and Max would follow suit, and we will all be paying a high price for it.