CHART: GenAI Smartphones Set to Dominate the Smartphone Market by 2028
The shipments are projected to explode by a staggering 363.6% in 2024.
In the past few years, the technology of handheld smartphones has seemingly hit a plateau. Sure, smartphones have gotten faster, cameras better, and screens bigger, however, recent models only show incremental design tweaks from generation to generation. This is unlike the early days of smartphones when each yearly upgrade brought significant advancements in both design and software.
However, that huge jump might be on the horizon again. That spark of innovation that we witnessed in the early days of smartphone development might be making a comeback offering capabilities far beyond those of previous generations. We're talking about devices that aren't just smart, but downright intelligent.
This shift will be driven by the rapid adoption of generative AI (GenAI) technologies in the smartphone industry, redefining what smartphones can do. According to a forecast by the International Data Corporation (IDC), shipments of GenAI-powered smartphones are projected to explode by a staggering 363.6% in 2024 alone capturing a significant 19% of the overall smartphone market.
