Google unveils new Gemini memory feature to rival ChatGPT
Now, Gemini can remember important information about you to be used in future conversations.
In recent years, AI chatbots have become a major part of our daily lives. Different additions have been made to allow AI take effect over how we live from making personal song suggestions to helping with flights and the whole shopping experience.
But just when we thought things couldn't feel more intrusive with AI, Google decided to roll out a significant update that promises to take Gemini to the next level. Now, Gemini has the ability to remember your preferences, interests, and other key details across conversations.
This arguably builds on Google's already capable context awareness by enhancing context understanding, allowing the AI to remember details across conversations. Unlike basic context, where it remembers things said in the current chat, this creates a long-term memory of your preferences and interests, making interactions in future chats more personalized and efficient.
Whether you’re a writer, a student, or a developer, this personalization can drastically reduce repetitive explanations, making your interactions with Gemini more fluid and efficient.
With it, you can tell Gemini your preferences either through casual conversations or via the newly introduced “Saved Info” page. This page allows you to manage everything you’ve shared, giving you full control over what Gemini remembers.
Google claims you can edit, delete, or even review the data anytime, which helps ensure that your privacy is respected. It’s very much in line with the growing trend of giving users more control over their personal data while still offering the convenience of smarter, more tailored AI interactions.
Kelechi Edeh
But many still have their reservations about it. There's something a bit unsettling about AI being able to pick up on details about you to be used later that some believe to be intrusive. Aside from being able to control what the chatbot remembers via the "Saved Info" page, it's unclear just how much the chatbot actually records and stores for other uses.
That said, the memory feature feels quite similar to OpenAI’s own Memories function, which debuted in ChatGPT earlier this year. Like Gemini, ChatGPT allows users to share details like food preferences or pet names, with the option to review and manage that saved info.
This new update, available in English for now, is exclusive to Gemini Advanced users, which requires a Google One AI Premium Plan at $20 a month. By creating a more personalized AI experience, Google is making it easier for users to integrate Gemini into their daily lives and workflows.
Google’s Gemini has quickly become a go-to assistant for everything from brainstorming ideas to helping developers solve tricky coding problems. With 267 million monthly visits and 4.75% of the market share, it’s already the fourth most popular AI chatbot, according to Exploding Topics.
While it’s still far behind ChatGPT, which gets 3.1 billion visits a month and holds 54.96% of the market, updates like this one and deeper integration into Google’s workspace could help close that gap, which was once even wider when ChatGPT dominated with a 60% market share.
