How to cross-post from Instagram to Facebook and Threads
Back in May, Meta started testing a new feature–cross-posting from Instagram to Threads. This move was designed to connect both platforms, representing part of Meta’s broader objective to maximize the value of user-generated content on its family of apps.
Fast forward to today, cross-posting is now officially available for everyone using Android and iOS devices. Whether you're looking to expand your content's reach or streamline your posting process, this feature allows you to share your Instagram posts directly to Threads with just the toggle of a button. In this guide, you will learn to access and use this function to cross-post from Instagram to Threads and Facebook to maximize your social media presence fully.
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For now, cross-posting from Instagram to Threads applies to photos and captions. Reels cross-posting is still being tested.