How to Sell Digital Products Online: Your Beginner's Blueprint to Making Money Online

Oludamola Ibiyemi -

Eighteen weeks ago, I was one of those wondering how people effortlessly make money online these days. I saw a lot of sleek digital products floating around- eBooks, online courses, design templates – and thought, 'Hey, I could do that!'

But like many, I didn’t know where to start. Was it as simple as creating something and uploading it, or was there a secret sauce to making these products sell?

Spoiler alert: it’s a mix of both. Over the past few weeks, I’ve learned the ins and outs of selling digital products – from brainstorming ideas to setting up shop and attracting customers – and I’m here to share everything you need to know to get started.

Why Digital Products?

First off, digital products are fantastic. They're low-cost to create (once you've put in the initial effort), easy to deliver, and can generate consistent revenue. Think about it: once you've created an eBook, you can sell it an unlimited number of times. That's the beauty of digital sales.

Getting Started: Your Online Sales Strategies

Let me share a game-changing moment from my journey to making my first online sale—it wouldn't be fair to keep it to myself! Everything clicked when I embraced the right tools and strategies, and a digital marketing kit. It started with learning Canva to create eye-catching designs, using Stan Store as my go-to marketing platform, diving into the basics of digital marketing, and ultimately turning ideas into sellable digital products. These steps laid the foundation for launching my digital business in just 30 days and making that exciting first sale.

1. Find Your Niche and Create Something Awesome

    • What are you good at? What problems can you solve? Maybe you're a whiz at graphic design or a master of social media. You can turn that knowledge into a valuable digital product.
    • Think eBooks, online courses, templates, digital art, or software. The possibilities are endless.

2. Choose Your Selling Platform

This is where the e-commerce business aspect comes in. You have options:

      • Your Website: Platforms like Shopify or WooCommerce give you full control.
      • Online Marketplaces: Platforms like Etsy or Creative Market can provide an existing audience.
      • Course Platforms: If you're selling online courses, Stan Store, Teachable or Udemy are great choices.

3. Set Up Your Sales Funnel

    • Think of this as your customer's journey. You need to attract them, engage them, and convert them.
    • Create a compelling landing page that highlights the benefits of your product.
    • Use email marketing to nurture leads and build relationships.

4. Master the Art of Marketing

    • Affiliate marketing can be a powerful tool. Partner with influencers or bloggers who can promote your product to their audience.
    • Utilize social media (TikTok, Instagram, Facebook, X, LinkedIn) to build your brand and engage with potential customers.

5. Generate Online Revenue and Scale

    • Once you start seeing sales, analyze your data. What's working? What's not?
    • Refine your strategies and focus on what drives the most revenue.
    • Consider creating more products to expand your offerings.

In Conclusion

Selling digital products online is a fantastic way to make money online and build a sustainable online income. By focusing on creating high-quality products, choosing the right platforms and tools, and implementing effective marketing strategies, you can turn your passion into profit.

Remember, it's all about providing value and building relationships. So, take the leap, and start your digital product journey today!