How To Start Basic SEO on Your New Website
Starting basic SEO on your new website is an essential step toward building a strong online presence. Search engine optimization (SEO) helps ensure that your site appears in search engine results when people are looking for information related to your products, services, or content. Although SEO can become complex, starting with some foundational steps will put your website on the right path.
SEO is critical across a wide range of industries, especially for new fields, or some existing ones that are experiencing major online changes. Take, for instance, the cryptocurrency industry; here, SEO is vital for building trust and visibility in a competitive and often misunderstood market. A crypto company should focus on creating high-quality content that explains the complexities of blockchain, crypto trading, and various coins like Bitcoin, using relevant keywords like “blockchain security” and “cryptocurrency trading.” Targeted Bitcoin SEO can help a crypto company gain traction in the market and grow its audience.
In e-commerce, SEO is essential for online stores to rank high for product-related searches and attract potential buyers. These sites should focus on product descriptions, category pages, and user reviews to optimize for relevant keywords. With the emergence of new platforms and AI integration, businesses in this niche must innovate their SEO approaches to stay competitive.
Companies operating in the health and wellness industry, especially the ones offering fitness products or services, can benefit from SEO by targeting wellness trends and incorporating local SEO strategies to attract nearby customers looking for consultations or products. In these fields, SEO localization can change the game and generate new leads.
The first step in basic SEO is to ensure that your website’s content is relevant and valuable to your target audience. Search engines like Google rank websites based on how well they provide answers to users' queries, so your content should be informative, engaging, and focused on the needs of your visitors. To achieve this, identify key topics that are important to your audience and build content around them. As you write, naturally incorporate keywords—terms or phrases that people might search for when looking for information related to your website. Write content yourself, hire someone to do it, or use the various writing tools available.
Once your content is in place, optimizing your website’s structure is crucial. Search engines use algorithms to crawl and index your site, so it’s essential to ensure that your site is easy to navigate. This means having a clear, logical structure with well-organized categories, menus, and internal links that allow both users and search engines to move through your site easily. For example, if your website is selling Samsung phones, you may want to have a menu with pages showcasing the phones, their features, ways to purchase and commonly asked questions.
Another important aspect of basic SEO is ensuring your website is mobile-friendly. With the majority of users accessing the internet via mobile devices, search engines prioritize websites that are optimized for mobile use. Your website should be responsive, meaning it adapts to various screen sizes and provides an optimal viewing experience whether users are on a smartphone, tablet, or desktop computer.
In addition to a mobile-friendly design, page loading speed plays a significant role in SEO. Search engines take into account how fast your pages load when ranking your website. If your pages are slow to load, users are more likely to leave, which can negatively affect your bounce rate—a factor search engines consider when evaluating site quality.