HRTech at the Forefront of 2025

The end of the year it’s a period of budgeting, workforce planning, and strategy development for 2025. But let's discuss a couple of general things about the HRTech industry and what I suggest it will be like in 2025. 

Reaping the benefits of 2024 

In 2024, we mentioned a lot of huge and middle HRTech mergers and acquisitions, billions of investments (most of them are for entering new markets), and the integration of AI into all possible business processes. 

In 2024 recruitment marketing changed. Employers are struggling with talent shortages, leading to stricter quotas for candidates. Meanwhile, niche job boards focused on specific industries are gaining popularity, as general platforms sometimes do not feel very optimistic with diverse listings and constantly changing job openings. 

We also clearly saw the ongoing shift towards quality hires, where companies now seek to connect directly with qualified applicants, reducing irrelevant applications. 

Job ads trends 2025 

Our recent data in Jobsora from the European countries indicates that the amount of vacancies decreased, but the activity of job seekers has significantly increased. This trend has also been reported by Indeed, as of November 2024. According to Recruit Holdings, job vacancies In the UK were 12% lower than before the COVID-19 pandemic. 

Speaking of job ads format, trends are not standing still either. Some market players, such as Indeed or Lumina, are testing video ads on their platforms.  

Salary transparency laws are going to change the HRTech landscape as well. EU pay transparency directive goes live in June 2026. New laws in the U.S. will cover 50% of the populace by mid-2025. While this transparency will attract more qualified candidates, it will also increase administrative costs for employers and job boards, potentially discouraging smaller companies from advertising. Job boards will need to implement compliance tools to monitor postings and avoid penalties for non-compliance, which could result in fewer, but more detailed and accurate, job ads.  

Job seekers trends 2025  

In 2024 job seekers wanted vacancies with remote work, and I assume job seekers' demand for remote or hybrid work will only increase in 2025, as many corporations and medium-sized businesses went into the office in 2024. The job seeker wants and will continue to want quick applays, the ability to save resumes on the platform, advanced search, and salary information. Users will also become more and more accustomed to AI solutions, such as AI bots. 

I believe that job sites should prioritize its user and its customer, as it yields quantitative and qualitative results for the business. Everyone wins in this approach. 

HRTech + AI 2025  

Job search platforms are continuing to adopt AI. Mostly they do it to enhance user experience. Also, AI helps job sites streamline and organize vast amounts of data. It enhances marketing efforts through personalized advertising, targeted content, and optimized ad placements.  

AI will be a top-1 trend in 2025. As I told before, for the job sites, the main opportunity is the affordability of AI, which allows all players to compete without investing in separate tech teams that have been engaged in these improvements before. ChatGPT and other AI players have made it possible for a penny, when previously this technology could be obtained only by large players who invested millions a year in AI. 

Conclusion 

Globally, the times of mass layoffs, automation, and skill mismatch are with us. HRTech businesses like Jobsora.com need to take this into account in our decisions.

We need to monitor not only the user behaviour on the platform and the quality of traffic for the partner, but focus on the job industry as a whole. Those who prioritize automation and AI will continue to provide value with their job sites.

There are plenty of challenges in our industry. From improved search engine metrics to new job ad formats, all of it has to be updated to stay ahead of the curve. The year 2025 will be no less dynamic, interesting, and exciting for everyone - HRTech businesses, employers, and job seekers. 

Valentyn Peltek, CEO and Co-Founder at Jobsora