How the Indian government plans to democratise online shopping
Digital commerce in India is estimated to be a $45 billion annual industry, and up until now has been largely controlled by Amazon and Walmart – both with more than 60% of the market – squeezing out kirana stores, the locally-owned shops that provide daily supplies and essentials to small neighbourhood communities.
Digital commerce in India is estimated to be a $45 billion annual industry, and up until now has been largely controlled by Amazon and Walmart – both with more than 60% of the market – squeezing out kirana stores, the locally-owned shops that provide daily supplies and essentials to small neighbourhood communities.
