Indian personal care brand Sugar Cosmetics secures $50 million in funding

Oluwajuwonlo Afolabi -

Sugar Cosmetics, an India-based brand focusing on personal care and direct-to-consumer (D2C) beauty products has secured $50 million in its Series D funding round led by L Catterton, with participation from A91 Partners, Elevation Capital, and India Quotient.  

  • The funds will help the firm in upscaling its presence to over 40,000 outlets across 550 cities.
  • Launched in 2012, Sugar Cosmetics focuses on having both online and offline sales channels.
  • The firm plans to increase its annualized revenue run rate from Rs 500 crore to Rs 2,000 crore in the next 24 to 36 months.
  • It last raised $21 million in February 2021 in a round led by Elevation Capital.