CHART: India's Tablet Market in Q2 2024

• The Indian tablet market ships 1.84 million units in Q2 2024, marking a 128.8% YoY growth.
• Samsung dominates with a commanding 48.7% market share, leading in both commercial and consumer segments.
• Apple sat in third place with a 9.5% market share

In India's booming tech landscape, where smartphones often steal the show, the tablet market is beginning to make a name for itself - with Samsung making an unmistakable mark.

In the second quarter of 2024, the market saw an astounding 128.8% year-over-year (YoY) surge, reaching 1.84 million units shipped as reported by the International Data Corporation (IDC), signalling a major comeback for both the consumer and commercial sectors once thought to be losing steam.

The consumer segment witnessed a 27.5% YoY growth, driven by high vendor sell-in and strong demand during May’s e-tail summer sales. Meanwhile, the commercial segment outpaced all expectations with a 279.7% YoY surge, spurred by a remarkable 455.1% growth in the education sector and a solid 52.5% rise in the enterprise segment.

According to the report, a key growth factor was the fulfilment of the Uttar Pradesh education manifesto deal, which significantly drove tablet shipments. Additionally, the high growth figure benefited from a low base effect, as shipments in the commercial segment were notably subdued during the same period in 2023.

As a result, the slate tablet market experienced a phenomenal 178.1% YoY growth, while the detachable tablet segment also saw a healthy 23.6% increase.