INFOGRAPHIC: LatAm's Top Weekly Startup Funding — Week 12

• Colombian Fintech Addi Raises $86M in Equity and Debt Round
• Marco Secures $12M to Revolutionize LatAm Trade Finance
• Brazilian AI Platform Visio.ai Raises $2.5M to Revolutionize Retail Operations
• StopClub Raises US$1.2 Million to Support App Drivers and Couriers
• Nemu Secures R$1.3 Million Investment in Pre-Seed Round

Colombian Fintech Addi Raises $86M in Equity and Debt Round

• Colombian fintech startup Addi has successfully secured $86 million in a combined equity and debt funding round. It had received a $36 million capital led by Union Square Ventures, Andreessen Horowitz, and GIC Private Ltd, with an additional $50 million in debt provided by Goldman Sachs Group.
• Addi is known for its innovative buy-now-pay-later service for e-commerce and physical stores. With a rapidly growing client base, which expanded by 60% in 2023, Addi now serves over 13,500 retailers, a significant increase from the 1,000 merchants it served in 2021. Sales at affiliated stores reached an impressive 1.6 trillion pesos ($413 million) last year, underscoring the strong demand for its payment solutions in Latin America.
• This substantial funding will fuel Addi's expansion efforts, particularly in Colombia, where the company aims to further develop its innovative buy-now-pay-later service.

Marco Secures $12M to Revolutionize LatAm Trade Finance

• Marco, a Latin American trade finance platform, has raised $12 million in a series A funding to digitize and streamline the trade finance process, historically dominated by large banks.
• Trade finance facilitates international trade and commerce, yet Latin America has been underserved by traditional financial institutions in this regard. Marco aims to bridge this gap by offering accessible and efficient trade finance solutions to businesses of all sizes, particularly SMEs.
• The investment will fuel the further development of Marco's platform and expansion across the Latin American market. It currently has a team of over 50 employees across its offices in Miami, New York City, and Montevideo, Uruguay.

Brazilian AI Platform Visio.ai Raises $2.5M to Revolutionize Retail Operations

• Visio.ai, a Brazilian AI platform leveraging computer vision and artificial intelligence, has secured $2.5 million in a seed round led by DGF Investments, with participation from Alexia Ventures and Scale-Up Ventures.
• Founded by Matheus Flores, Gustavo Tamanaka, David Stanquini, and Gabriel Flores, Visio.ai offers an AI-powered retail manager that acts as a co-pilot for store operations, driving scalability and profitability. Visio.ai boasts over 150 clients in Brazil, including major food franchises like Subway and Bob’s.
• The funding will drive Visio.ai's expansion efforts, focusing on enhancing operations and increasing its presence in food franchises and retail stores across Brazil.

StopClub Raises US$1.2 Million to Support App Drivers and Couriers

• StopClub, a platform aiding app drivers and delivery personnel with premium tools, secures a US$1.2 million investment led by Redpoint Ventures, with participation from Raio Capital.
• The platform provides tools like Earnings Calculation, helping professionals understand their income per hour or kilometre, and Cost Calculation, aiding in cost analysis and net gain calculation. Additionally, StopClub Bank offers financial products tailored for drivers, facilitating payment management and potentially providing access to credit.
• With this new investment, the startup anticipates an 840% revenue growth, focusing on expanding its premium plan subscriptions, marketplace sales, and relaunching StopClub Bank.

Nemu Secures R$1.3 Million Investment in Pre-Seed Round

• Nemu, a startup specializing in optimizing marketing campaign performance, has announced an R$1.3 million ($260,000) investment in a pre-seed round. The funding was led by the Mexican fund H2O Capital and other notable founders.
• Nemu's solution features a comprehensive dashboard offering insights into the acquisition channel. The system collects and attributes data from user interactions on clients' websites to advertising campaigns. Currently managing over R$360 million in paid media budget annually, Nemu serves approximately 250 companies. The startup aims to exceed 1,500 customers by the end of 2024.
• The investment aims to bolster Nemu's presence in the Brazilian market and facilitate hiring and the development of new products.

Follow our full coverage of the Latin American startup and technology scene and get up to date with what's happening in the key markets within the region.