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Purplle Secures $180 Million in Series F to Lead Omnichannel Beauty Innovation

India-based omnichannel beauty platform, Purplle raised INR 1,500 crore (approximately $180 million) in a Series F funding round led by Abu Dhabi Investment Authority (ADIA), with participation from Premji Invest and Blume Ventures.

This new capital will support Purplle’s expansion of its technology-driven beauty experience, while further growing its offline presence and enhancing its product offerings to reach a broader customer base.

Founded by Manish Taneja and Rahul Das in 2012, Purplle has become a leader in India's beauty industry with over 7 million monthly active users and a diverse range of products, including both third-party brands and its own private D2C labels like FACES CANADA, Good Vibes, and NY Bae. The funds will also be used to scale Purplle’s offline stores, which currently include 8 exclusive outlets and over 6,000 touchpoints.