INFOGRAPHIC: What Did Nigerians Search For On Google in 2023?

Wisdom Okogho -

In the bustling and vibrant country of Nigeria, where the pace of life is fast and the culture is rich, the Internet has become an essential part of our daily life.

With over 100 million internet users in the country, Nigeria has one of the largest online populations in Africa. And at the center of this digital landscape is Google, the go-to search engine for millions of Nigerians seeking information and answers.

From the top trending searches to the most searched people, the Google Year in Search 2023 for Nigeria is a reflection of the power of the internet to connect and inform people across the country.

So what did Nigerians search for on Google in 2023? Here are some of the highlights...

  • The death of talented music artist Mohbad on September 12, which generated a lot of controversies, led to him becoming the number one trending news on Google in 2023, with more search queries than the country's controversial general elections held earlier in the year.
  • Popular and beloved Nollywood comic actor Mr Ibu (real name, John Okafor) continued to be a popular topic due to his illness which he is still currently battling with in the hospital.
  • The stunning Hilda Baci also captured the public's attention with her cook-a-thon which officially broke the record for the longest cooking marathon by a single individual, with a time of 93 hours 11 minutes, and bagging the Guinness World Record to her name.
  • The highly anticipated Oppenheimer and Barbie generated significant buzz, with Cillian Murphy mesmerizing fans with another breathtaking performance as he did in Peaky Blinders. Music lovers were also treated to a diverse range of hits, with Asake topping the list of the most searched artists, while his hit song Lonely At The Top topped the list of the most searched songs of 2023.
  • When it comes to technology, the iPhone 15 was the most coveted gadget, with the Tecno Spark 10 and Infinix Hot 30 also generating significant interest.

In conclusion, Google's Year in Search for Nigeria 2023 revealed a diverse range of trending topics, reflecting the country's interests and concerns. The top searches included a mix of personalities, political events, and entertainment. The search trends offer valuable insights into the topics that captured the attention of Nigerians throughout the year.