iOS developers to distribute their apps directly to consumers in Europe
Apple has lost the battle to protect the dominance of its App Store on iPhones and other devices in Europe, as it has announced new changes that will see its developers distribute their apps directly to consumers later this year.
A parch on Apple’s walled garden
We know Apple for its sleek premium devices, but did you know it’s also a master of adaptability? Yeah...only when it is strongarmed. After years of holding out against pressure from Google and the Android community, the tech giant has finally revealed plans to introduce support for RCS messaging
The changes, which could dent the company's high profit margins and steady revenue stream from its App store, where it charges developers fees of up to 30%, seek to comply with the European Union's Digital Markets Act (DMA), that came into effect last week.
As a result, consumers in Europe will now be able to download iPhone apps directly from software developer's websites for the first time.