Netflix’s domination of Africa’s Video-on-Demand (VoD) market to reach 2025, says report

Movie streaming service, Netflix is expected to continue its domination of the subscription Video on Demand (SVoD) market in Africa up until, at least 2025, according to the latest report by Digital TV Research.

With Netflix’s over 1.4 million subscribers in Africa, compared to South African-based Showmax’s over 550,000 subscribers and Nigerian-based Iroko TV’s almost 300,000 subscribers as of the end of 2019, the American VoD platform is definitely crushing its local competition.

And its subscriber numbers are not likely to slow down any time soon, with a projected 5 million subscribers by 2025, when compared to Showmax’s projected 1.4 million subscribers and Iroko TV’s over 740,000 subscribers. Amazon’s Prime Video, a new entrant into Africa’s VoD space is projected to grow its subscriber base from 56,000 in 2019 to 400,000 in 2015, according to the research.