First the EU, Now Brazil—Apple’s Walled Garden Now Has a Gate

Apple’s infamous walled garden is starting to look more like a picket fence—first the EU forced open the gates to allow third-party app stores, and now Brazil is hammering on the same sore spot.

A judge just gave Apple 90 days to allow app sideloading (aka letting users install apps from outside the App Store) or start coughing up $40,000 a day in fines.

Apple, of course, is sticking to its script, arguing that sideloading will “undermine security and privacy.” But let’s be honest—this is about protecting that juicy 30% App Store cut. In the meantime, Epic Games is ready to capitalize on this, bringing Fortnite back to iPhones in Brazil this July—just as Apple’s supposed to comply.

So, with Brazil following right on the EU’s heels, is this the start of a global domino effect that could crack Apple’s precious ecosystem? And more importantly—should Apple even have this much control over what you download on your iPhone?

Have a fantastic weekend!
— Emmanuel

💡 Read the rest of the newsletter below and follow the rest of our coverage on Techloy.com to gain more insight into technology in emerging markets and the rest of the world.

The Advantages of ISP Proxies for Businesses and Individuals

ISP proxies are a unique blend of speediness with legitimacy.

LEARN MORE

📰 News & Insights

Elon Musk's Starlink may soon become the largest ISP in Nigeria

What it means: Since launching in Nigeria two years ago, the Elon Musk-owned satellite internet service has gone from being the new kid on the block to Nigeria’s second-largest internet service provider (ISP) and is making its way to the top.

Global smartphone market to continue growth momentum in 2025

Why it matters: The industry may not be experiencing double-digit growth anymore, but forecast shows drivers like China’s Android recovery, Apple’s premium pricing and U.S. consumer resilience continuing to drive growth in 2025.