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An online retail renaissance

Did you cop any great deals during Black Friday or Cyber Monday? In the past week, we saw the world reclaim its pre-pandemic shopping spirit, with Black Friday unleashing a shopping frenzy and smashing records. In the U.S. alone, a jaw-dropping $9.8 billion in online sales on Black

Emmanuel Oyedeji profile image
by Emmanuel Oyedeji
An online retail renaissance
Photo by Tamanna Rumee / Unsplash

Did you cop any great deals during Black Friday or Cyber Monday?

In the past week, we saw the world reclaim its pre-pandemic shopping spirit, with Black Friday unleashing a shopping frenzy and smashing records. In the U.S. alone, a jaw-dropping $9.8 billion in online sales on Black Friday saw a 7.5% surge from last year, while Cyber Monday blew the roof off with a staggering $12.4 billion spent online, surging 9.6% from last year, according to Adobe Analytics' estimates.

No doubt, retailers' aggressive discounting strategies paid off, reigniting consumer spending amid economic uncertainties.

But the real shocker? A whopping $70.9 billion in global sales, with 79% happening on mobiles, according to Salesforce. Not even the rising interest rates and global economic headwinds could stop people.

Happy December!

– Emmanuel

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Emmanuel Oyedeji profile image
by Emmanuel Oyedeji

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