OpenAI’s Sora Expands Rapidly, with ChatGPT Integration on the Horizon
The company wants to bring Sora inside ChatGPT itself, making it possible to generate videos just by chatting
Not too long ago, creating a high-quality video meant hours of filming, editing, and fine-tuning—sometimes with an entire team behind the scenes. Now, all it takes is a few words and a click. Sora, OpenAI’s AI-powered video generator, is changing the way we think about filmmaking, and it’s spreading fast.
Since launching in December, Sora has been rolling out across the globe, landing in the U.S. first and now making its way to Europe. But OpenAI isn’t just looking to expand Sora’s availability—it wants to bring the tool inside ChatGPT itself. That means, at some point, you might be able to generate videos just by chatting, the same way you already create images using AI.
Emmanuel Oyedeji
Right now, Sora exists as a standalone web app, where users can create up to 20-second AI-generated clips from a simple prompt. Initially marketed to video professionals and creatives, OpenAI is now aiming to make AI video creation accessible to millions more.
However, not everything will carry over. Sahai reportedly said that the version of Sora inside ChatGPT won’t be as feature-rich as the standalone web app. OpenAI wants to keep the chatbot’s interface streamlined, which means some advanced features—like stitching clips together and fine-tuning edits—may remain exclusive to Sora’s dedicated site. Even so, embedding video generation directly into ChatGPT could attract more users to its premium tiers.
With 400 million weekly active users and 10 million paying subscribers, ChatGPT could give Sora a much wider audience. Instead of being a niche tool, limited to ChatGPT Plus ($20/month) and ChatGPT Pro ($200/month) subscribers for production studios, it could become something anyone can use.
And OpenAI isn’t just focused on video. Sahai also confirmed that the company is working on a Sora-powered image generator, rumoured to push beyond the realism of the current DALL·E 3 model. Additionally, an upgraded version of Sora Turbo, the AI model running under the hood, is in development. This move could set the stage for a showdown with Google’s Veo 2, which has been making waves for its advanced understanding of physics, light refraction, and object motion.
There’s no official timeline for when Sora will land inside ChatGPT, but OpenAI’s ambitions are clear: simplify, expand, and redefine AI-driven creativity. And at this pace, the future of video might arrive sooner than we think.
Louis Eriakha
