Product-led growth platform for SaaS companies Userpilot bags $4.6 million

Userpilot, a Delaware-headquartered tech startup providing a product-led growth platform for software-as-a-service (SaaS) startups, has raised $4.6 million in its seed funding round led by Silicon Badia, with participation from other investors.

• The fund will be used to build new features that will help the startup to further reduce customer support and engineering costs for SaaS enterprises, it claims.
• Founded in 2018, Userpilot helps companies to achieve higher user activation, engagement, and retention rates by enabling them to personalize in-app onboarding experiences for users.
• Yazan Sehwail, CEO of Userpilot had the idea of the product-led solution for SaaS businesses while working on enterprise web software for the likes of BMW. The core of the idea is ensuring that it takes less time and resources to build and deploy features on software projects. Its solution enables product teams to create no-code in-product experiences that would introduce users to features based on their behaviours.
• The product-led growth startup last raised $1.2 million in a pre-seed round last year. ScOp Ventures and 500 Global invested in the seed round funding. The SaaS company claims it has over 700 customers globally, including Oracle, UiPath, McGraw Hill, GrowthMentor, and Phocas among others.