Realme's smartphone shipment sees third consecutive annual decline

Realme's global smartphone shipment declined 49% YoY in Q4 2022, registering a third consecutive annual decline, according to a report by Strategic Analytics.

The market research group highlighted previous inventory overload, unfavourable market conditions and economic headwinds as the prime reasons for the reduced shipment in the quarter.

Realme’s shipment in all regions witnessed a double-digit decline but particularly in its Asia Pacific markets like India, China and Southeast Asia which were the sweet spot for Realme for quite some time.