Spotify is Bringing Education to Your Playlist
By leveraging its wealth of user insights, Spotify hopes to curate a selection of courses that resonate with its audience.
If you're itching to learn Excel or polish your music production skills, you'll now be able to open Spotify and start streaming educational content right from the app.
Yup, the music streaming platform, known for its vast music catalogues, podcasts, and audiobooks, is making its foray into e-learning to tap into the $315 billion online learning market.
With over 600 million users, Spotify aims to spice up your playlist with some educational flair, starting with a test run in the UK, aimed at deepening its engagement and boosting revenue.
With an initial team-up with big names like Skillshare, PLAYvirtuoso, BBC Maestro, and Thinkific, Spotify is offering bite-sized video courses for free, with the option to dive deeper into full courses priced between £20 to £80. Interestingly, the prices stay the same - at least for now, whether you're a freebie or a premium user.
The courses themselves cover a wide array of topics, from music production to Excel tips. And with content from these third-party publishers available on both the web and the mobile app, learning is more accessible than ever.
As for the money part, creators, publishers, and Spotify will all get a piece of the pie from course sales. While the details are unclear, Spotify sees this as more than just a side hustle.
Spotify's dive into education isn't just a shot in the dark, it's backed by data showing that half of its premium subscribers are already consuming educational podcasts. By leveraging its wealth of user insights, Spotify hopes to curate a selection of courses that resonate with its audience.
