Spotify Rolls Out New Partner Program for Creators to Earn More from Video Podcasts

In 2022, Spotify expanded its podcast experience by allowing creators to upload video podcasts to its platform. Since then, the podcasting world has seen significant growth, with Spotify reporting a 50% increase in video podcast content year on year.

Now, two years later, the music streaming platform is rolling out its new Partner Program, allowing podcasters to finally benefit from that growth and monetize their content in new ways.

Spotify brings commenting feature to its Podcasts, eyes social hub for all things audio

Now, you can do more than just hit play.

TechloyEmmanuel Oyedeji

The Partner Program opens up multiple revenue streams for creators. They are no longer limited to earning through ad revenue and audience subscriptions; they can now also generate income through video payouts for creators uploading popular video podcasts.

In addition to financial incentives, the Partner Program introduces a new tool called Podcast Clips, which allows creators to share short-form videos to promote their shows. Similar to YouTube Shorts, these clips are designed to capture attention quickly, offering a sneak peek into the content.

Viewers of shows enrolled in the program will also benefit, as Spotify says Premium Spotify subscribers will be able to watch video podcasts without ads, making the platform even more appealing to paying users.

To participate in the Partner Program, creators need to meet certain requirements:

• At least 10,000 streamed hours in the past 30 days
• 2,000 unique users
• A catalogue of at least 12 episodes

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Podcasts have become one of the most consumed forms of content by millions of people around the world, due to their ability to drive ideologies, themes, and ideas as well as promote personal and corporate brands. According to a 2023 report released by Edison Research this month, 64% of Americans

TechloyEmmanuel Umahi

The program was initially announced at Spotify’s Now Playing event last year, and since then, Spotify claims that over 65% of eligible shows have already signed up, showing strong interest from the podcasting community.

Spotify is clearly using this program to take on YouTube’s dominance in the video podcast space by offering big benefits for video creators on the platform. While Spotify leads the audio podcast market with a 37% share, according to Oberlo, YouTube still has the upper hand when it comes to video podcasts.

With the Partner Program, Spotify is positioning itself to become your go-to platform for all your podcast needs, whether you prefer audio or video.