These are all the hardware and software products announced at #Unpacked2025
Samsung kicked off 2025 with its first big event of the year, Galaxy Unpacked, giving us a close look at the devices that will define its lineup for the months to come. As expected, the spotlight was on the Galaxy S25 series, including the S25, S25+, and S25 Ultra. These phones bring incremental hardware updates, thoughtful design tweaks, and a stronger emphasis on AI-powered features that aim to make everyday tasks easier and more intuitive.
Beyond the S25 lineup, Samsung teased the Galaxy S25 Edge, its sleekest phone yet, and unveiled its long-rumoured mixed reality headset, Project Moohan, which hints at the company’s plans for spatial computing. For families, the introduction of the Galaxy Watch for Kids expands Samsung’s wearable ecosystem in a practical direction.
While this year’s updates aren’t about revolutionary changes, they reflect Samsung’s continued push for refinement, usability, and deeper integration of software and hardware. Here’s a full breakdown of everything announced at the event.
A little upgrade in hardware
Galaxy S25, S25+, and S25 Ultra devices
- Build
The Galaxy S25 Ultra refines its predecessor’s titanium frame with a more rounded design, making it the lightest and slimmest Ultra yet. This subtle tweak improves comfort while maintaining durability. It’s available in Titanium Silver Blue, Titanium Black, Titanium White Silver, Titanium Gray, Titanium Jade Green, Titanium Jet Black, and Titanium Pink Gold.
Meanwhile, the Galaxy S25 and S25+ feature a streamlined One-mass design with an Armor Aluminum frame, offering seamless integration between the rear cover and side frame. Colour options include Icy Blue, Mint, Navy, Silver Shadow, Pink Gold, Coral Red, and Blue Black, with Samsung-exclusive online colours also available.
Additionally, all the S25 series battery capacities remain unchanged. The Galaxy S25 (4,000mAh), Galaxy S25+ (4,900mAh), and Galaxy S25 Ultra (5,000mAh), however, wired charging software optimizations promise extended battery life.
- Camera
In terms of camera, the Galaxy S25 and S25+ retain a 50MP primary sensor, 12MP ultrawide, and 10MP telephoto (3x optical zoom)—a setup that remains largely unchanged from last year’s S24 lineup.
The Galaxy S25 Ultra, however, introduces a key upgrade to the ultrawide sensor, now at 50MP, a significant jump from the previous S24 Ultra's 12MP. This improvement enhances low-light performance and detail clarity. The Ultra retains its 200MP primary sensor and 50MP (5x periscope zoom), ensuring crisp long-range shots.
- Chipset, memory & storage
Powering the S25 lineup is Qualcomm’s Snapdragon 8 Elite chipset, offering a 40% boost in CPU performance and improved on-device AI processing.
A notable memory upgrade sees 12GB of RAM as standard across the board, up from 8GB in last year’s models, likely making multitasking smoother than ever.
Meanwhile, storage options remain familiar. The S25 starts at 128GB, while the S25+ and S25 Ultra start at 256GB, with the Ultra offering a 1TB option
- Display
Samsung keeps the Dynamic AMOLED 2X displays but refines the design for a more premium experience. The Galaxy S25 features a 6.2-inch FHD+ display, while the Galaxy S25+ still comes with a 6.7-inch QHD+ display. On the other hand, the Galaxy S25 Ultra got a slight bump to a 6.9-inch QHD+ display with Corning Gorilla Armor 2 for better scratch resistance.
The S25 Ultra’s display now also now slightly curved edges, balancing aesthetics and grip. Peak brightness hits 2,600 nits across all models, ensuring excellent outdoor visibility.
- Pricing and availability
Samsung sticks to its usual pricing model with the Galaxy S25 starting at $799.99, the Galaxy S25+ at $999.99, and the Galaxy S25 Ultra at $1,299.99 which includes the S Pen.
A mixed reality headset
Aside from the Galaxy S25 series, Samsung teased some new hardware products though details of their specs remain scarce. For example, we got a glimpse of Project Moohan, Samsung's long-rumoured mixed-reality headset which was developed in partnership with Google and Qualcomm, hinting at its ambitions in spatial computing.
A surprise 'slim' phone – the S25 Edge
The Galaxy S25 Edge was also teased as a slimmer, curved-display variant of the flagship lineup, but no additional details beyond its premium build were provided.
A Galaxy Watch for kids
The company also introduced the Galaxy Watch for Kids, which is essentially a new setup mode for the 2024 Galaxy Watch 7 smartwatch with eSIM support designed to keep children connected without needing a paired phone.
AI and more AI
While the Galaxy S25 lineup made its big debut, the real game changer was Samsung’s AI-driven updates in One UI 7, available across the Galaxy S25, S25+, and S25 Ultra. One U1 7 introduced the new Galaxy AI features, in collaboration with Google to feature Google's Gemini as the default on-device artificial intelligence (AI) assistant replacing Bixby as its virtual assistant, enabling cross-app actions.
- Galaxy AI
The Galaxy AI introduces a series of AI-enhanced features to the software. One of many such features is the AI Select which makes it easy to perform actions like scheduling events or making calls directly from highlighted text. Circle to Search has also been improved on to be multimodal, now able to identify URLs, phone numbers, and even sounds from videos and visuals. The new Audio Eraser feature can be used to rid noise from recorded videos and also isolate categories of sounds including voice, music, and wind. AI Photo Search was also introduced, enabling finding photos via simple voice commands, and settings searches like “toggle on dark mode” can now be made by a single command prompt.
- Gemini Integration
Samsung has made accessing Gemini easier than ever—simply long-press the device’s side button to launch it, replacing the quick access previously dedicated to Home and Bixby.
The updated Gemini is more powerful and versatile, enabling users to perform multiple actions across apps with a single prompt. For instance, you can ask Gemini to search for nearby restaurants using Google Maps and immediately follow up by drafting a message to share the options via Google Messages—all in one seamless interaction. Samsung also enhanced Gemini Live, adding new capabilities like practising presentations with real-time spoken feedback and allowing users to upload files directly into conversations. These improvements make Gemini Live more context-aware, multimodal, and practical for a variety of tasks.
- Galaxy AI: Personal Data Engine
The Personal Data Engine is a rather impressive feature, storing your data locally to keep information secure. This engine personalizes your device by learning how you use it. The engine power features like Now Brief, a lock screen hub which provides real time updates, and the Now Bar, which notifies you all through the day based on your habits observed/learned.
- Camera Software Enhancements
The Samsung camera features on the S25 series remain the same, however, there were software enhancements made to the series. New features like Galaxy Virtual Aperture allow for DSLR-like depth control in the Expert RAW app, and default 10-bit HDR recording ensures better detail and video quality. The S25 plus and ultra feature AI processing with ProScaler, improving video resolution digitally, while Generative Edit enables shadow removal for cleaner, professional-looking photos.
Conclusion
Samsung’s Galaxy Unpacked 2025 wasn’t about flashy overhauls or groundbreaking redesigns. Instead, it focused on refining its hardware, improving software, and doubling down on AI as a cornerstone of its devices. The Galaxy S25 series builds on the foundation of last year’s lineup with smarter tools, better performance, and some subtle yet meaningful design changes.
The event also gave us a glimpse of what’s coming next, with teasers for the Galaxy S25 Edge and Project Moohan, as well as updates like the Galaxy Watch for Kids. While these products are still on the horizon, they hint at Samsung’s growing focus on offering more personalized, practical, and connected tech.