📈 Thailand set to have the world’s highest TikTok penetration

Thailand will have the highest TikTok penetration in the world, with nearly 50% of its social network users being on the app this year, according to a forecast by eMarketer Insider Intelligence.

The US is expected to rank second with 45.3% of its social users on the app, with the penetration rate increasing to 49.1% by 2026.