Top 5 Email Marketing Apps: Elevate Your Digital Campaigns

The truth is that email marketing tools flood the landscape. There isn't a single or one-size-fits-all solution, but we will give you the top 5 email marketing apps that promise to lift your digital campaigns.

Whether it's automation or analytics, each tool promises your message is strong. Jump in, and let's explore what makes each of these tools an email marketing strategy contender.

The Elite Five: Top Email Marketing Apps Unveiled

Selzy

You know how it feels when you put everything into that one perfect email campaign, but it's all in vain—the engagement is nil. Believe me, it's universal, and almost everyone experiences this at least once. No worries, we have the solution. Drip email marketing Selzy gives you an effective strategy in terms of an email marketing campaign through which you could send very personalized emails to your audience based on their interaction with your content. This is more than just sending emails; it's the development of a relationship with a subscriber over time, underlying an effective strategy.

This is the kind of mailing you can send with https://selzy.com/en/features/email/drip-campaign/, a tool created to drive up your digital communication.

Moreover, Selzy also takes the game to email marketing frontiers through A/B testing, offering you an opportunity to play around with various elements in your emails and observe what actually resonates with your audience. On the other hand, if you are a penny-pinching user who wouldn't want to break the bank, then go for Selzy's free plan, which would not require any credit card information to register, and would already include 15,000 emails every month for you and up to 1,000 contacts. Selzy has all the tools and reports you need to really step up your email marketing.

HubSpot

And now, the one platform synonymous with great inbound marketing—HubSpot. If segmentation is your game, HubSpot will be your name. This powerhouse platform lets you drill down and target your email lists in ways you've never even dreamed of. Why send exactly the same email to everybody, when you could potentially dispatch personalized messages to particular sections of your audience?

What makes HubSpot stand out is the fact that it offers a holistic solution, not a feature. They have fully rounded marketing features that ensure everything in your small or big digital marketing plan operates in harmony. From SEO tools to social media management, and of course, email marketing, they have it all. And speaking of having it all, this behemoth of an email marketing tool gives you as much as 2,000 free emails in a month and 1,000 static lists.

Mailchimp

Mailchimp has more or less become synonymous with email marketing—probably for a good reason. Amongst many, it is the go-to tool for most, especially just taking the first steps towards mastering the world of email campaigns. Perhaps best known for its easy-to-use interface and growing suite of email marketing tools, Mailchimp makes it simple for both novice and experienced marketers to design campaigns that interest and increase business.

This is one of the greatest pulls towards MailChimp: continued innovation to add modern features that normally come free. From audience segmentation to behavioral targeting, from advanced analytics that really help understand how campaigns are working in detail, to whoping great design flexibility—it's really no wonder they have staying power. And not to mention the free plan giving access to businesses up to 500 contacts and allowing 1000 sends in a month, this really does not strain the pocket of small businesses or startups who want to up their marketing game within budget.

Brevo

Saying that the world of email marketing is a busy place might just be the understatement of the century. I mean, looking for a tool to do much more than just send out emails is almost like searching for the Holy Grail. And that's where Brevo steps in—an all-in-one marketing and sales platform that brings you onto a totally different level. Because with Brevo, you won't just get another email marketing tool but a full-blown CRM that integrates your marketing and sales efforts without giving them space for interruption. Imagine having full visibility over every step of your customer's journey, from their very first e-mail opened to the first purchase they make. That is the power of Brevo.

What stands out about Brevo, in particular, is the simplicity and ease of being able to still get the functionality required. Through their free plan, you get to send not more than 300 emails in a day and have unlimited contacts. This makes Brevo ideal for business customers who need marketing and sales solutions in one place. Whether you are a startup or a growing business, Brevo caters for your marketing and sales team with its full-fledged features to keep abreast.

Loops

Finally, Loops have drawn serious competition in the field of email marketing automation. In case you do not want to put your email campaigns under automation without the loss of creativity and the custom approach, then finally, Loops can satisfy your search. This key feature of unlimited automation workflows lets you design complex, dynamic email sequences, responding to your subscribers' behavior in real time.

Loops is designed for the modern marketer and comes complete with a suite of tools to take your marketing well beyond basic emailing. From advanced segmentation to detailed analytics, Loops has you covered with the insights to make your data work for you. What exactly does this comprise in its free offering may not be something that is preferably open for the public to view. But just maybe, that promise of unlimited automation workflows will entice businesses who want to optimize their email marketing toward an equal level of audience engagement.

The choice of an ideal email marketing tool represents a very serious choice for every business. Brevo, Sender, and Selzy bear the unique features from rich CRM integration to even generous free plans or advanced automation capability.

As such, considering the right tool for integrating into the strategy of your digital marketing, you may remember that the best one is that which is able to align your business goals, audience needs, and budget constraints.