Singapore based Una Brands raises $30M in pre-Series C funding round

Una Brands, the Singapore-based e-commerce aggregator, has raised $30 million in pre-Series C financing five months after its last funding round.

One thing that sets Una Brands apart from its competitors is its Asia-focused approach to e-commerce aggregation, which allows the company to operate brands across all channels, including Amazon, Shopify, Shopee, Lazada, and Tokopedia.

This diversification in geography, e-commerce channels, and product categories provides Una Brands with a long-term competitive advantage and greater defensibility against any industry headwinds.

Una Brands currently employs over 200 people across Singapore, Indonesia, Malaysia, Australia, India, and China, and has acquired over 20 e-commerce brands in Asia. Its flagship brands, ErgoTune and EverDesk+, both Singaporean furniture brands, are expanding into the U.S. market, while the Australian “unbreakable” drinkware startup Bellaforte is also part of its portfolio.

Una Brands’ director of corporate development, Kevin Boo, stated that due to the macroeconomic environment, the company is also focused on profitability, aiming to achieve EBITDA profitability this year.

With a $70 million revenue run rate for the latest fiscal year, Una Brands is looking to double down its operations across the region with the help of Northstar Group’s e-commerce experience and deep knowledge of Southeast Asian markets.

This round of financing was led by regional private equity firm Northstar Group and involves a mix of equity and debt.

Since its inception in 2021, Una Brands has raised over $100 million in funding, which will be used to continue developing its platform and acquiring direct-to-consumer brands in categories like home and living, mom and baby, and beauty and personal care.