Why I think that Apple Intelligence is evolutionary rather than revolutionary
Recent iOS 18 adoption data suggests that Apple Intelligence hasn’t yet resonated with most users enough to drive up upgrades.
When Apple Intelligence was unveiled alongside iOS 18.1, it was heralded as the next big thing — a leap forward in how Apple devices integrate artificial intelligence into everyday life.
Promising smarter Siri interactions, predictive capabilities, and context-aware assistance, Apple Intelligence seemed positioned as a key reason for users to upgrade to iOS 18.
On paper, it sounded revolutionary—yet the latest iOS adoption statistics remains steady, suggesting that the feature has failed to generate the widespread excitement Apple likely anticipated.
Emmanuel Oyedeji
According to Apple, 76% of iPhones introduced in the past four years are running iOS 18, matching the adoption rate of iOS 17 at this time last year. Among all iPhones, 68% have upgraded to iOS 18—again, nearly identical to the 66% of devices that had adopted iOS 17 in early 2024.
