X is finally back online in Brazil

Finally, after over a month of being forced offline, social media platform, X, is fully operational in Brazil, giving access to its over 20 million users.

The back-and-forth between X and the Brazilian court started because the company refused to take orders from the court, citing them as a "violation of human rights". As time passed, matters escalated, leading to the platform's ban in the country and the freezing of its assets and its sister company, Starlink assets.

After months of refusal, X finally decided to cooperate. Although there were some bumps along the road, the Brazilian Supreme Court has now ruled to allow X to continue operations in the country.

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Moraes has maintained that X’s ban would remain until the company paid its fines in the right places.

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Reuters reports that Court Justice Moraes said X had met all requirements for operation and ordered the country's telecommunications regulator, Anatel, to work to allow X to be fully operational in the country.

This decision was ruled on Tuesday and now, X is back online in Brazil.

In a tweet, X claims it is proud to return to the country and promises "We will continue to defend freedom of speech, within the boundaries of the law, everywhere we operate."

Brazil represents a significant user base for X, ranking sixth globally, according to Techloy. The platform's being allowed back in Brazil is a strategic victory, particularly given its ongoing challenges to maintain value since Elon Musk's acquisition.

Techloy reported that X's current valuation is a mere fraction of its acquisition price, primarily due to declining user numbers in key markets like the United States and Brazil. The lifting of the Brazilian ban offers a potential solution to this trend, as we anticipate a surge in Brazilian activity on the platform.

While the changes resulting from the ban lift are yet to be fully determined, we can expect increased Brazilian engagement to contribute to broader platform activity. With time, we will see whether this move will significantly enhance X's value or if Brazilian users have found a more appealing alternative in Bluesky.

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This is a significant addition for a platform that, until now, focused primarily on text, images, and basic interactions like replies and reposts.

TechloyEmmanuel Oyedeji