Yet another price increase for X's Premium+ plan with the launch of Grok 3
Now, only Premium+ subscribers can get access to some Grok 3 features — but, is it worth it?
It appears that it would now cost more to use the "smartest AI on Earth." Hours after launching Grok 3, X’s Premium+ plan jumped from $22 per month to nearly $50 (or $350 annually), marking the second price hike in just two months.
That means if you’re subscribed, you’re now paying more than double for features you were already using—plus a bit of AI on the side.
The timing isn't exactly a coincidence. Elon Musk’s xAI just rolled out Grok 3, claiming it’s smarter than OpenAI’s GPT-4o, DeepSeek, and Google Gemini. But the kicker is Premium+ subscribers only get access to select Grok 3 features, like “DeepSearch” and “Reasoning.” If you want the full AI experience—including the “Big Brain” mode for advanced reasoning—you’ll need to shell out a separate $30/month subscription for SuperGrok.
Kelechi Edeh
But that’s not the only thing raising eyebrows. X’s pricing pages can’t seem to agree on the actual cost. While the official support page lists Premium+ at $50/month, the sign-up page shows $48.40, and some users report seeing $40 per month at the checkout page. The confusion also extends to annual pricing, with some reports putting it anywhere between $350 and $477.95.
Meanwhile, the price hikes aren’t just hitting the U.S. In the U.K. and India, users have also seen their Premium+ costs quietly increased, even though X’s support documents don’t reflect the change.
Musk has been vocal about monetizing AI access, and this move suggests X is doubling down on turning Grok into a key revenue driver—at a time when social media users aren’t exactly thrilled about paying for what used to be free.
With Grok 3 features rolling out today for Premium+ users in the U.S., the question now is: Is it worth the price, or is X just seeing how far it can push the limits before users push back?
Louis Eriakha
