YouTube Introduces New Shopping Features to Help Boost Creators' Earnings
YouTube has introduced new shopping features that will allow creators to curate shoppable collections and better plan their shoppable videos, which will help boost their earnings on the platform.
These new shopping features come after TikTok stated in January that it plans to grow its TikTok Shop U.S. business tenfold to as much as $17.5 billion this year, according to a report from Bloomberg. Not to be left out, YouTube decided to release a list of shopping features that would see it rival TikTok and other competitors.
First on the list is Shopping Collections, which will allow creators to curate products from their favorite brands for users to browse through. Creators can pick a selection of products based on a theme, such as an everyday makeup look, and make them available on their product list, store tab, and video description.
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The social media giant also released Affiliate Hub, which will make it easier for creators to find information about the latest list of shopping partners, competitive commission rates, and promo codes. Affiliate Hub would also allow creators to request samples from top brands.
Finally, YouTube added Fourthwall, a website builder that helps creators build shops, to its list of integrated platforms, such as Shopify and Spring. By allowing users connect to their Fourthwall shop, YouTube is making it easier for users to create and manage their content directly in YouTube Studio.